According to Talarico, it was because he ran a perfect campaign with the Latino community.
Tyler native Chuck Rocha, a senior adviser to the Talarico campaign, said the results aren’t an accident.
“James Talarico ran the right kind of race at the right time,” Rocha said.
More specifically, he said Talarico showed up in Hispanic communities, had great field staff working the ground and had a “robust Latino advertising campaign in Spanish and English, but a lot of Spanish advertising and advertising in the Valley.”
Source – Jeremy Wallace
Sure, keep believing that you ran anything but a mediocre campaign. That is what Talarico called the Colin Allred campaign, if not the person. Let us see if he wins the general election. Allred won the primary without a runoff.

The reason Talarico did so well is the same reason that Matt Salazar did so well in the Harris County race for County Judge without any money.

It is the name; it would not surprise me that the vast majority of Latinos thought they were voting for a Latino. When I first saw the name, it sounded Spanish but unusual, so I looked it up, it is Italian.
Gina Hinojosa’s vote total – she did it with much less money

Talarico’s vote total

Fairly sure that if someone with a Spanish last name were in the Senate race, Talarico would have lost some votes. But Hinojose still outperformed him.
Some years back, I asked a friend to put her name up for an at-large position and told her not to spend any money other than the filing fee. She did and came very close to getting into a run-off with an incumbent.




